Bunnell / Luecke The ebay Phenomenon

Business Secrets Behind the World's Hottest Internet Company
1. Auflage 2001
ISBN: 978-0-471-43679-9
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

The buzz about The ebay Phenomenon
"David Bunnell's portrayal of eBay paints a picture of one ofthe most daring, fanatically innovative, customer-centric companieson the planet. It demonstrates how a small, driven group of peoplecan listen to customers and reinvent the world-inspiring!"
--David Siegel, author, Futurize Your Enterprise
"Read The eBay Phenomenon if you want the inside accountof how this innovative company became one of the decade's greatestbusiness success stories. Regardless of what business you're in,David Bunnell's exciting chronicle offers valuable lessons and ariveting narrative."
--Eric Nee, Senior Writer, Fortune

Autoren/Hrsg.

Bunnell, David

Luecke, Richard A.

Inhaltsverzeichnis

The eBay Phenomenon.
Pierre Omidyar Starts a Company.
The eBay Nation.
eBay's Business Model.
Inside eBay.
Strategic Evolution.
Contraband, Blackouts, and Weird Stuff.
Competing for the Future.
Wither eBay.

Über Autor(innen)

DAVID BUNNELL is CEO and Editor of Upside Media and a memberof their Board of Directors. Leveraging off its flagship magazine,Upside has created a number of products in different media,including the Internet, books, conferences, and television. Priorto joining Upside, Bunnell founded PC Magazine andPC World. He is also the author of Making the CiscoConnection (Wiley).
RICHARD LUECKE is an experienced writer and editor whohas contributed to several successful business books.