Buckingham The Material Child

Growing up in Consumer Culture
1. Auflage 2013
ISBN: 978-0-7456-3744-0
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 296 Seiten, E-Book

Children today are growing up in an increasingly commercialisedworld. But should we see them as victims of manipulative marketing,or as competent participants in consumer culture?
The Material Child provides a comprehensive criticaloverview of debates about children's changing engagement withthe commercial market. It moves from broad overviews of the theoryand history of children's consumption to insightful casestudies of key areas such as obesity, sexualisation,children's broadcasting and education.
In the process, it challenges much of the received wisdom about theeffects of advertising and marketing, arguing for a more balancedaccount that locates children's consumption within a broaderanalysis of social relationships, for example within the family andthe peer group. While refuting the popular view of children asincompetent and vulnerable consumers that is adopted by manycampaigners, it also rejects the easy celebration of consumption asan expression of children's power and autonomy.
Written by one of the leading international scholars in the field,The Material Child will be of interest to students,researchers and policy-makers, as well as parents, teachers andothers who work directly with children.

Autoren/Hrsg.

Buckingham, David

Inhaltsverzeichnis

Acknowledgments
Preface
1. Exploited or empowered? Constructing the child consumer
2. Understanding consumption
3. The making of consumers: theory and research on children'sconsumption
4. Histories of children's consumption
5. The contemporary children's market
6. The fear of fat: obesity, food and consumption
7. Too much, too soon? Marketing, media and the sexualisation ofgirls
8. Rethinking 'pester power': children, parents andconsumption
9. Beyond 'peer pressure': consumption and identity in thepeer group
10. Screening the market: the case of children's television
11. Consuming to learn - learning to consume: education goes tomarket
12. Conclusion: living in a material world
References

Über Autor(innen)

David Buckingham is Professor of Education at the Institute of Education, University of London and Visiting Professor at the Norwegian Centre for Child Research, NTNU Trondheim.