Writing for Today's Healthcare Audiences - Second Edition

2. Auflage 2022
ISBN: 978-1-55481-512-8
Verlag: Broadview Press Inc

Buch, Englisch, 250 Seiten, Paperback, Format (B × H): 164 mm x 226 mm, Gewicht: 363 g

Primarily designed for students seeking careers in healthcare communication, this book also serves as a useful guide to nascent practitioners. Healthcare writing audiences are diversifying, from traditional physicians and patients to administrators in government and insurance groups and technical practitioners. Writing for these increasingly diverse healthcare audiences is the focus of this book, which has just enough theory to lay groundwork, plentiful examples to illustrate how theory is practiced, summaries that highlight key points, and realistic practice exercises.

The second edition has been re-organized and expanded with new student and instructor companion sites; new examples throughout refer to the special challenges of healthcare writing in a pandemic.

Autoren/Hrsg.

Bonk, Robert J

Fachgebiete

• Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben
• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen

Inhaltsverzeichnis

- PART I: BASICS OF HEALTHCARE COMMUNICATION - Chapter 1: Preliminaries of Healthcare Writing - Chapter Objectives
- Writers Now Thinking as Readers
- Overview of the Writing Process
- Inputs and Outputs of Healthcare Writing
- Typical Documents for Healthcare Writers
- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References

- Chapter 2: Ethical and Legal Responsibilities - Chapter Objectives
- Ethical Responsibilities of Healthcare Writers - Social Contract of Professionals
- Ethics, Respect, and Sensitivity
- Healthcare Writers as Advocates

- Legal Responsibilities of Healthcare Writers - Governmental Regulations
- Confidentiality and Informed Consent
- Copyright and Fair Use

- Evolving Responsibilities as Professionals
- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References

- Chapter 3: Preparation for Collaboration - Chapter Objectives
- Collaborative Nature of Healthcare Writing - Organizational Techniques for Teamwork
- Interpersonal Communication in Healthcare

- Team Scheduling for Writing Projects
- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References


- PART II: STRATEGIES FOR HEALTHCARE AUDIENCES - Chapter 4: Audiences of Healthcare Information - Chapter Objectives
- Primary and Secondary Audiences
- Categorization by Knowledge Level
- Writing Techniques for Audience Groups - Layperson-Focused Example
- Administrator-Focused Example
- Practitioner-Focused Example
- Researcher-Focused Example

- Focus on Non-Researcher Audiences
- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References

- Chapter 5: Simple Strategies for Basic Situations - Chapter Objectives
- Audience, Purpose, and Context
- Input Conditions into Output Parameters
- Simple Strategies for Simple Situations - Spatiality
- Chronology
- Specificity
- Importance

- Advanced Variations on Simple Strategies
- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References
Chapter 6: Techniques with Complex Strategies - Chapter Objectives
- Complex Strategies for Complex Situations - Problem, Method, Solution
- Classification and Partition
- Comparison and Contrast

- Additional Structural Techniques - Nesting of Strategies
- Signposting for Guidance

- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References

- Chapter 7: Generalist Background of Laypersons - Chapter Objectives
- Strategies for Laypersons - Analysis of the Composite Layperson
- Constraints of Health Literacy
- Plain-Language Strategies for Laypersons

- Document Examples for Laypersons - Educational Materials for Laypersons
- Web-Based Information for Laypersons

- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References

- Chapter 8: Managerial Focus of Administrators - Chapter Objectives
- Burgeoning Role of Healthcare Administrators
- Establishing the Administrator Focus
- Document Examples for Administrators - Proposal Requirements for Financial Grants
- Processing Coverage and Reimbursement Claims
- Summarizing Details for Executives

- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References
Chapter 9: Scientific Duality of Practitioners - Chapter Objectives
- Duality of the Practitioner Audience - Respecting Scientific Knowledge
- Tailoring for Application

- Techniques for Practitioner Audiences - Strategies that Balance Duality of Roles
- Mechanics that Facilitate Practical Use

- Document Examples for Practitioners - Diagnostic Overview of Angina Pectoris
- Protocol Procedures for Clinical Trial
- Training Materials for Public Health

- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References

- Chapter 10: Publication Materials for Researchers - Chapter Objectives
- Publication Process for Researchers - Fine-Tuning the Research Question
- Developing the Research Narrative
- Selecting the Research Techniques

- Common Structures for Publications - IMRAD Structure of Journal Articles
- Reviews and Annotated Bibliographies

- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References


- PART III: TECHNIQUES WITH HEALTHCARE WRITING - Chapter 11: Reliable Sources of Information - Chapter Objectives
- Accessing and Assessing Healthcare Sources - Traditional Sources in Hard-Copy Format
- Expansive Sources in Electronic Format

- Effective Selection of Search Engines
- Substantiation of Document Content
- Direct and Indirect Formats for Citations
- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References

- Chapter 12: Writing Mechanics for Healthcare - Chapter Objectives
- Power of Writing Mechanics
- Building Blocks of Syntax - Phrases vs. Clauses
- Independent vs. Dependent Clauses
- Hierarchy of Sentence Structure
- Conjunctions and Punctuation

- Avoidable Problems with Syntax - Restrictive Sense of Relative Clauses
- Misplaced and Meaningless Phrases
- Active, Passive, and Nominalized Verbs
- Pronouns, Expletives, and Other Foibles

- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References
Chapter 13: Classical Rhetoric of Argumentation - Chapter Objectives
- Classical Rhetoric for Persuasion
- Induction and Deduction
- Cause and Effect
- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References

- Chapter 14: Evidence as Visual Representations - Chapter Objectives
- Evidence Built with Graphics
- Tables for Data Compilation
- Figures for Data Portrayals - Line Graphs
- Column Graphs
- Pie Charts
- Other Visuals

- Integration of Visuals into Text
- Additional Notes on Visuals
- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References

- Chapter 15: Predictions for Healthcare Writing - Chapter Objectives
- Predicting Trends in Healthcare
- Innovations in Health Technology - Personalized Therapy by Precision Medicine
- Remote-Access Care through Digital Devices
- Machine Learning for Deep-Data Application

- Equitable Provision of Healthcare
- Resilience of Healthcare Writers
- Chapter Summary
- Exercises - Private Practice
- Teamwork Time
- Media Matters

- References

Über Autor(innen)

Robert J. Bonk is Professor Emeritus of Professional Writing and Director of Professional Writing Programs at Widener University.