Racing with Rich Energy

How a Rogue Sponsor Took Formula One for a Ride
Erscheinungsjahr 2022
ISBN: 978-1-4766-8880-0
Verlag: McFarland

Buch, Englisch, 277 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 481 g

Formula One is known for glitz and glamour, but lurking in the background are dark, and sometimes deeply strange, goings on: sex scandals with prison camp themes, Nigerian prince scams, protests of its grands prix in countries known for their human rights violations, tax evasion--the list goes on. These things often stay in the background, thanks to efforts by the series to maintain an opulent aura. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British startup Rich Energy. Storey became a multimillion-dollar sponsor of the Haas Formula One Team a year after records showed Rich Energy having a mere $770 in the bank, but that didn't matter. Storey equated his doubters to moon-landing truthers and publicly mocked entities winning legal disputes against him. In the six months between Storey's first race as a Formula One sponsor and his very public exit, he became the most visible part of the world's most visible racing series, easily tearing down its red-carpet facades with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner described the Rich Energy news cycle, as: "I'm getting sick of answering these stupid fucking questions on a race weekend. I've never seen any fucking thing like this." This book is the fascinating, bizarre, and complete story.

Autoren/Hrsg.

Blackstock, Elizabeth

King, Alanis

Fachgebiete

• Sozialwissenschaften Sport | Tourismus | Freizeit Verkehr: Ratgeber, Sachbuch

Über Autor(innen)

Elizabeth Blackstock is a novelist and motorsport journalist.

Alanis King is an automotive and motorsport journalist.