Media Analysis Techniques

Third Edition
ISBN: 978-1-4129-0683-8
Verlag: SAGE Publications

Buch, Englisch, 264 Seiten, Format (B × H): 152 mm x 229 mm

Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques-semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory-have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author’s own illustrations. The book is an excellent supplementary textbook for courses on media research methods as well as many other courses in Mass Communications.

Autoren/Hrsg.

Berger, Arthur Asa

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

Preface to the Third Edition
Preface to the Second Edition
PART I: TECHNIQUES OF INTERPRETATION
Chapter 1: Semiotic Analysis
Chapter 2: Marxist Analysis
Chapter 3: Psychoanalytic Criticism
Chapter 4: Sociological Analysis
PART II: APPLICATIONS
Chapter 5: Murderers on the Orient Express
Chapter 6: Seven Points on the Game of Football
Chapter 7: The Maiden With the Snake: Interpretations of a Print Advertisement
Chapter 8: All-News Radio and the American Bourgeoisie
Chapter 9: Video Games: A New Art Form
Epilogue: Shmoos and Analysis
Appendix: Simulations, Activities, Games, and Exercises
Glossary
References
Index

Über Autor(innen)

Berger, Arthur Asa
<p><b>Arthur Asa Berger </b>is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are <i>The Academic Writer’s Toolkit: A User’s Manual </i>(2008), <i>What Objects Mean: An Introduction to Material Culture </i>(2009), <i>Bali Tourism </i>(2010), <i>Tourism in Japan: An Ethno-Semiotic Analysis </i>(2010), <i>The Culture Theorist’s Book of Quotations </i>(2010) and <i>The Objects of Our Affection: Semiotics and Consumer Culture </i>(2010). He has also written a number of academic mysteries such as <i>Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory </i>(2003) and <i>Mistake in Identity: A Cultural Studies Murder Mystery </i>(2005). His books have been translated into nine languages and a dozen of his books have been translated into Chinese. Professor Berger is married, has two children, four grandchildren, and lives in Mill Valley, California.<a name="Editing"></a> </p><p>His e-mail address is [e-mail]</p>