Ballard Designing the Mobile User Experience

1. Auflage 2007
ISBN: 978-0-470-06058-2
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 260 Seiten, E-Book

Gain the knowledge and tools to deliver compelling mobile phoneapplications.
Mobile and wireless application design is complex andchallenging. Selecting an application technology and designing amobile application require an understanding of the benefits, costs,context, and restrictions of the development company, end user,target device, and industry structure.
Designing the Mobile User Experience provides theexperienced product development professional with an understandingof the users, technologies, devices, design principles, techniquesand industry players unique to the mobile and wireless space.Barbara Ballard describes the different components affecting theuser experience and principles applicable to the mobileenvironment, enabling the reader to choose effective technologies,platforms, and devices, plan appropriate application features,apply pervasive design patterns, and choose and apply appropriateresearch techniques.
Designing the Mobile User Experience:
* Provides a comprehensive guide to the mobile user experience,offering guidance to help make appropriate product development anddesign decisions.
* Gives product development professionals the tools necessary tounderstand development in the mobile environment.
* Clarifies the components affecting the user experience andprinciples uniquely applicable to the mobile applicationfield.
* Explores industry structure and power dynamics, providinginsight into how mobile technologies and platforms become availableon current and future phones.
* Provides user interface design patterns, design resources, anduser research methods for mobile user interface design.
* Illustrates concepts with example photographs, explanatorytables and charts, and an example application.
Designing the Mobile User Experience is an invaluableresource for information architects, user experience planners anddesigners, interaction designers, human factors specialists,ergonomists, product marketing specialists, and brand managers.Managers and directors within organizations entering the mobilespace, advanced students, partnership managers, softwarearchitects, solution architects, development managers, graphicdesigners, visual designers, and interface designers will also findthis to be an excellent guide to the topic.

Autoren/Hrsg.

Ballard, Barbara

Inhaltsverzeichnis

Preface.
About the Author.
1 Introduction: Mobility is Different.
1.1 Mobilizing Applications.
1.2 What is 'Mobile' Anyhow?
1.3 The Carry Principle.
1.4 Components of a Mobile Application.
1.5 About This Book.
2 Mobile Users in the Wild.
2.1 Mobile User Characteristics.
2.2 Groups and Tribes.
2.3 International Differences.
3 Mobile Devices.
3.1 A Device Taxonomy.
3.2 Anatomy of the PCD.
4 Selecting Application Technologies.
4.1 Input Modalities.
4.2 Interaction Responsiveness.
4.3 Data Storage Locations.
4.4 Display Modality.
4.5 Supplemental Technologies.
4.6 Distribution Methods.
4.7 Other Concerns.
4.8 Platforms.
5 Mobile Design Principles.
5.1 Mobilize, Don't Miniaturize.
5.2 User Context.
5.3 Handling Device Proliferation.
5.4 Emulators and Simulators.
5.5 Detailed Design Recommendations.
6 Mobile User Interface Design Patterns.
6.1 About User Interface Patterns.
6.2 Screen Design.
6.3 Application Navigation.
6.4 Application Management.
6.5 Advertising.
7 Graphic and Media Design.
7.1 Composition for the Small Screen.
7.2 Video and Animation.
7.3 Sound.
7.4 Streaming versus Downloaded Content.
7.5 Managing Media: Meta Data.
8 Industry Players.
8.1 Carriers (Operators).
8.2 Device Manufacturers.
8.3 Technology and Platform Providers.
8.4 Application and Content Developers.
8.5 Content Distributors.
8.6 Industry Associations.
8.7 Government.
9 Research and Design Process.
9.1 Mobile Research Challenges.
9.2 User Research.
9.3 Design Phase Testing.
9.4 Application Usability Testing.
9.5 Market Acceptance (beta) Testing.
10 Example Application: Traveler Tool.
10.1 User Requirements.
10.2 Product Requirements.
10.3 High-level Design Concepts.
10.4 Detailed Design Plan.
Appendices.
A: Mobile Markup Languages.
B: Domain Names.
C: Minimum Object Resolution.
D: Opt-In and Opt-Out.
E: Mobile Companies.
Glossary.
Index.

Über Autor(innen)

Barbara Ballard is founder and principal of Little SpringsDesign, a mobile user experience consultancy founded in 2001.Clients have included carriers, device manufacturers, contentcompanies, and industry associations, with projects includingplatform user experience, device UI design, style guides, andapplication design. Prior to 2001, she worked at the US carrierSprint PCS on the user experience of devices, platforms, styleguides, and data services.
Barbara has an MBA from the University of Kansas and a BS inindustrial engineering from the University of California atBerkeley. She additionally has completed all coursework necessaryfor a doctorate in human factors and ergonomics from North CarolinaState University, with significant work in engineering, psychology,and industrial design.