Digital Wars

Apple, Google, Microsoft and the Battle for the Internet
2. Auflage 2014
ISBN: 978-0-7494-7203-0
Verlag: Kogan Page

Buch, Englisch, 344 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 434 g

The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing.

This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.

Autoren/Hrsg.

Arthur, Charles

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Informationstechnik, IT-Industrie

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: 1998; Chapter - 02: Microsoft antitrust; Chapter - 03: Search: Google versus Microsoft; Chapter - 04: Digital music: Apple versus Microsoft; Chapter - 05: Smartphones; Chapter - 06: Tablets; Chapter - 07: China; Chapter - 08: 2011

Über Autor(innen)

Arthur, Charles
Charles Arthur is a freelance journalist, and author of Digital Wars: Apple, Google, Microsoft and the Battle for the Internet, published by Kogan Page. From 2005-2014 he was technology editor at The Guardian newspaper, where he worked on coverage of scores of stories including Wikileaks, Anonymous, and LulzSec. Previously he was science and technology editor at The Independent, and before that worked at New Scientist, Business Magazine and Computer Weekly.

Charles Arthur is technology editor at the Guardian. An experienced journalist, he has also worked at the Independent and New Scientist - all adding up to over 25 years in technology and science journalism. He has met all the senior figures in the technology industry and has extensive experience of reporting on the activities of Apple, Google and Microsoft. He has interviewed Bill Gates and Steve Jobs on numerous occasions. Charles has a large following and regularly speaks, writes and blogs on all topics relating to technology.