Doomed to Internationalization and Modernization of Corporate Culture

The Russian Experience of German Firms
1. Auflage 2012
ISBN: 978-3-8349-3497-0
Verlag: Gabler Verlag

Buch, Englisch, 261 Seiten, Format (B × H): 210 mm x 148 mm, Gewicht: 365 g

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.

Zielgruppe

Research

Autoren/Hrsg.

Anghel, Ghenadie

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management

Inhaltsverzeichnis

Reflexive Economic Globalization
Role of Soft Factors and Intercultural Competence
Corporate Cultural Profile of German Companies
Self-Interrogation of Traditional Values and Practices
Challenges of the Global Information Age

Über Autor(innen)

After his master’s degree in Global Studies in Germany, South Africa and India, Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.