Acland Swift Viewing

The Popular Life of Subliminal Influence
1. Auflage 2012
ISBN: 978-0-8223-9377-1
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 322 Seiten

Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasnt kept the concept from having a long afterlife in the popular imagination.

Autoren/Hrsg.

Acland, Charles R.

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio Filmgeschichte
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

Acknowledgments xi

List of Illustrations xiii

Prologue: Black Magic on Mars 1

1. Subliminal Communication as Vernacular Media Critique 13

2. Mind, Media, and Remote Control 43

3. The Swift View 65

4. Mind-Probing Ad-Men 91

5. Crossing the Popular Threshold 111

6. The Hidden and the Overload 133

7. From Mass Brainwashing to Rapid Mass Learning 165

8. Textual Strategies for Media Saturation 193

9. Critical Reasoning in a Cluttered Age 227

Notes 239

Bibliography 267

Index 291

Über Autor(innen)

Charles R. Acland is Professor and Communication Studies Research Chair at Concordia University, Montreal. He is the author of Screen Traffic: Movies, Multiplexes, and Global Culture and co-editor of Useful Cinema, both also published by Duke University Press.